25 short clips, about 90 minutes. Say the clip name out loud, one good take, tap it done, move on.
These embed inside the Prenatal, Postpartum, and Prostate guides. Film the phone sideways.
Straight to camera, 15 to 30 seconds. The first line is the hook, said out loud. Read the rest once, then say it your way.
Same vertical setup, warm and educational. Each one ends by pointing to wyatherapy.com.
These run as paid ads when the guides launch nationally, 20 to 40 seconds. Two rules that keep ads from being rejected: never imply the viewer has a condition, and education, statistics, and your own story always pass. No Oxford or come-see-me lines; the guide and the video review are the whole offer.
Work on social, the site, email, or later as ads. Same vertical setup.